Central Coast Butcher's Rub is a handcrafted, tri-tip style seasoning inspired by the simple, time-honored flavors of California’s Central Coast. Built on a foundation of grey sea salt, coarse black pepper, garlic, and parsley, this classic butcher’s blend lets high-quality meat shine without overpowering it. 
Designed first for beef especially tri-tip and steaks. Central Coast Butcher Rub also performs beautifully on chicken, ribs, roasted vegetables, and even mashed potatoes. Use it as a dry rub before grilling or roasting, or sprinkle it on just before cooking for a clean, savory finish that works over open flame or in the kitchen. 
A true go-to for anyone who appreciates straightforward seasoning, open-fire cooking, and honest flavor.